Farra created and produced a new campaign for Paramount+, starring Regina Volpato, with the aim of promoting the streaming service's drama series – without neglecting the good humor that is a characteristic of the Brazilian people. Directed by Gui Cintra and following the concept "Addicted to a good drama," the proposal is to highlight that the platform has become a benchmark when it comes to offering a strong catalog of the genre to the Brazilian audience, which, like Paramount+, is passionate about a good drama.